A living, breathing piece of clothing that produces oxygen.

Azgard9 turned a sci-fi fashion dream into reality, by making a sustainable garment that produces Oxygen. It was produced with their most recent motto in mind — “Future Before Fashion”, which focuses on the development of products and solutions with low impact on the environment. It was developed with the London-based, award-winning transdisciplinary design research studio Post Carbon Lab and then sent to key people at all the major fashion retailers, simulating a piece from their Fall / Winter 2043 Collections. The aim was to show big fashion brands that a future with truly green solutions such as this is possible now.

Treated with microbial pigmentation, the hoodie behaves like a plant. It takes in carbon dioxide and turns it into glucose and oxygen, using photosynthetic microorganisms. During its life cycle, the poncho neutralizes the impact of its production, improves the immediate environment of the wearer and produces approximately the same amount of O2 as an oak tree.

Azgard9 is a leading Pakistani denim producer which has put in place this highly innovative and challenging fashion project, aspiring to materialize what the future of fashion might look like.

“While brands are thinking about their next collection, we have been thinking about collections of and for the future. In fact, about what garments may look like fifty years from now. So, we actually produced what could be part of every brand’s collection in 2043, if we all work towards the same goal. We were tired of thinking about how we could change the “Future of Fashion” for the better and decided to actually do something about it.” 

Ahmed Shaikh, CEO @Azgard9




︎︎︎Until today, the 200 CO2ATs transformed 708 kg of CO2 into O2.

︎︎︎€2,9M of earned media. 78 times higher than the €38k production cost (no paid media).

︎︎︎CO2AT was a limited edition that was not for sale. It was a hook to generate leads for denim sales: US$5M that resulted from CO2AT’s leads.

3 Cannes Lion Awards

1 Gold in Design/ Promotional item, 1 Bronze in Design/Lyfestyle, Fashion Leisure, Sports and Outdoor, 1 Bronze B2B/Corporate purpose and Social responsibility, Shortlist B2B/ Product craft at Cannes Creative Festival

1 D&AD Award

D&AD Graphite Pencil Direct in Innovation and Shortlist in Creative Transformation / Planet

One Show Awards

1 Gold Award Innovation & Transformation / Innovation in Design and 1 merit mention Physical Items / Design at The One Show

ADCE Awards

Best in Show, 2 golds, 1 silver and a Bronze. Gold: Design / Any other and Integrated & Innovation: Product/Service Innovation. Silver Integrated & Innovation: Best use of Techology. Bronze Brand Experience: Pr / Events