RESULTS
︎︎︎Until today, the 200 CO2ATs transformed 708 kg of CO2 into O2.
︎︎︎€2,9M of earned media. 78 times higher than the €38k production cost (no paid media).
︎︎︎CO2AT was a limited edition that was not for sale. It was a hook to generate leads for denim sales: US$5M that resulted from CO2AT’s leads.
![](https://freight.cargo.site/t/original/i/41c273a454d9fe16759723129cb85f23e29fd56e190f8809668a7fb9e2de2e98/cannes-lions-logo-vector.png)
![](https://freight.cargo.site/t/original/i/633cfd33a29f2deec5c698b5902b423d03d8c29832e2dab17d0ffe8698d25950/D_and_AD__DandAD.png)
![](https://freight.cargo.site/t/original/i/61b5d144ad0805c01f60add8d7cdb0969340f0b8423ccf1a6c6a5c3a9850cfe4/The_One_Show-logo_black.png)
![](https://freight.cargo.site/t/original/i/46f42c4a9de19d8242cfa959408b30847647843431d2bc0e2b3d21997858fb35/0QAI8kQ9_400x400.jpg)
3 Cannes Lion Awards
1 Gold in Design/ Promotional item, 1 Bronze in Design/Lyfestyle, Fashion Leisure, Sports and Outdoor, 1 Bronze B2B/Corporate purpose and Social responsibility, Shortlist B2B/ Product craft at Cannes Creative Festival
LINK
1 Gold in Design/ Promotional item, 1 Bronze in Design/Lyfestyle, Fashion Leisure, Sports and Outdoor, 1 Bronze B2B/Corporate purpose and Social responsibility, Shortlist B2B/ Product craft at Cannes Creative Festival
LINK
1 D&AD Award
D&AD Graphite Pencil Direct in Innovation and Shortlist in Creative Transformation / Planet
LINK
D&AD Graphite Pencil Direct in Innovation and Shortlist in Creative Transformation / Planet
LINK
One Show Awards
1 Gold Award Innovation & Transformation / Innovation in Design and 1 merit mention Physical Items / Design at The One Show
LINK
1 Gold Award Innovation & Transformation / Innovation in Design and 1 merit mention Physical Items / Design at The One Show
LINK
ADCE Awards
Best in Show, 2 golds, 1 silver and a Bronze. Gold: Design / Any other and Integrated & Innovation: Product/Service Innovation. Silver Integrated & Innovation: Best use of Techology. Bronze Brand Experience: Pr / Events
LINK
Best in Show, 2 golds, 1 silver and a Bronze. Gold: Design / Any other and Integrated & Innovation: Product/Service Innovation. Silver Integrated & Innovation: Best use of Techology. Bronze Brand Experience: Pr / Events
LINK